For example, Intel is one masterbrand with several subsequent product offerings such as Pentium, Centrino and Core Duo. While each one of these products offers a different level of performance, it is the Intel brand that allows a consumer to believe that the chip he or she purchases will have the same high level of quality as all other Intel products.
Successful implementation of a positive masterbrand is one way for a business to create an economic moat.
Investment dictionary. Academic. 2012.
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